Lambert Licensing has always been proactive in the invention industry in an effort to provide sound education and helpful guidance to inventors.
Below are some articles written by our president Trevor Lambert, interviews of him by news outlets and various news mentions of our company.

“Snatching Defeat from the Jaws of Victory: Cautionary Tales for Inventors”

By: Trevor Lambert
Publication: Inventors Digest

In the last decade it has been my great privilege to work with independent inventors as they seek to commercialize their inventions.  On a daily basis I see the inner workings of some deals come to fruition, while watching others collapse miserably. The path for inventors is an arduous one, and surprisingly the hurdles and set-backs encountered can be a product of the inventor’s own making.  The inventor can obstruct a deal from going through due to their actions, attitudes or expectations.

The following stories should teach you what not to do during this deal making process.  (Names, companies and products have been changed to protect the guilty.)

Story #1 – Arrogance A Fortune 500 company (I’ll call ABC Corp) contacted us in search of technologies in fabric care…

Read the entire article from Inventors Digest >

“Licensable Products: the Patent, Marketability and Feasibility Test”

By: Gene Quinn
Interviewee: Trevor Lambert
Publication: IP Watchdog

Many independent inventors longingly search for an invention that they can dream up and then license for great riches.  Unfortunately for those folks, inventing isn’t quite so easy.  If it were as simple as dreaming up an idea and a dump truck full of money would back up to your front door then many, if not most, people would be quite rich indeed.  So there is more to licensing than merely dreaming up an idea, but an idea is a critical first step in the process.  But what is the definition of a licensable product?

…Obviously, in very broad general terms, a “licensable product” is one that can be licensed.  Defining a term with the use of the term or derivative is extremely unsatisfying though, and not at all illuminating.  So I figured I would reach out to a well established licensing executive in my virtual rolodex, Trevor Lambert of Lambert Licensing.

Trevor did not disappoint…

Read the entire article from IPWatchdog >

“License or Sell Your New Product”

By: Karen E. Klein
Interviewee: Trevor Lambert
Publication: Bloomberg BusinessWeek

…If there’s not a specific person who meets with entrepreneurs, you’re best off approaching the vice-president of marketing at midsize and larger companies, says Trevor Lambert, president of Lambert Licensing, a marketing agency in Minneapolis, Minn. “If you talk to the engineers or in-house product developers, you may be threatening their turf. And the president of a large company is going to be too busy. The VP of marketing is usually looking to drive new products, product-line extensions, and is more of a visionary,” he says….

Interview by LoTempio Law Firm

By: Vincent Lotempio
Interviewee: Trevor Lambert
Publication: Lotempio Law Blog

Inventors often come to my office looking for help to not only protect their intellectual property by filing a patent application, but to get help to sell their idea to a big company.

I often ask inventors that come to me why do invention submission companies charge you if your idea is so good? Why don’t they represent you on a contingency basis? Well that’s exactly what Lambert Licensing does.

So I figured I would reach out to Trevor Lambert founder and owner of Lambert Licensing and ask him a few questions about his company…

Read the rest of the article by Trevor Lambert on the LoTempio website >

“Looking for Investors: Don’t Call Yourself an Inventor”

By: Trevor Lambert
Publication: Inventors Digest

Our company has been cutting licensing deals for inventors and small companies for nearly a decade. I recently came across a curious e-mail from one aspiring inventor to thank us for considering his new product idea, adding:

“P.S. I wish that I could add ‘Inventor’ to my signature, but I’m not sure that I’m worthy of such a prestigious title.”

I found the humble comment endearing and a stark contrast to some inventors who can come across as arrogant. I wondered if product developers typically sought to attain “inventor” status. More to the point, is it even a good idea to say you’re an inventor when pitching your products to companies?

The short answer: No.

Learning From a Failed Pitch

So there I was, at my first trade show in Chicago. We were representing several new hardware products. Industry events are where you find and nurture dialogue with the decision makers at companies best positioned to license your product…

Read the entire article on the United Inventors Association Blog >

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